As I Am Classic So Much Moisture Hydrating Lotion (237ml) is a Glycerin-infused moisturiser for use on severely dehydrated, naturally textured hair.

It has been enriched with natural botanical extracts to provide deep hydration and Royal Jelly, a natural substance collected from queen honey bees, renowned for moisturising hair and rejuvenating the scalp. It provides incredible softness and rejuvenates dull, rough and difficult-to-style hair. Cruelty-free & vegan-friendly.

Key Benefits:

• Deeply hydrating.
• Provides incredible softness.
• Enables very easy root lifting when styling with a styling pick.
• Increases elasticity to better reflect length of hair.

Directions of use:

For undefined textured styling when coil definition is not a key element, pump into palms and gently massage throughout clean, conditioned hair.
• Apply on hair nearest the scalp to ease lifting with a styling pick, add fullness and discourage shrinkage.
• Reapply daily or whenever needed.
• To moisturise coil-defined styles, cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner.
• Distribute a small amount of So Much Moisture throughout the hair and style as usual.
• After application, use a Twist Cream or Gel to define and hold your coil pattern.
• For daily use, avoid over-applying to retain coil definition.